Fractional marketing leadership, providing mentorship and strategy for your small team.
Your Strategic Hospitality Marketing Partner.
Fractional marketing leadership, providing mentorship and strategy for your small team.
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Hi, I'm Rachel
I’ve spent over two decades in nearly every corner of hospitality—taking reservations, cleaning rooms, managing resorts, and marketing unforgettable destinations. I know how overwhelming it can be to balance guest experience with marketing strategy.
That’s why I don’t do the marketing for you—I teach you and your team how to master it. My approach is hands-on, flexible, and built for small lodging businesses that want clarity without the chaos.
With my guidance, you’ll:
- Learn clear, actionable strategies across social, email, branding, and more.
- Gain confidence managing vendors and measuring what’s working.
- Replace guesswork with proven tactics that drive results.
Marketing doesn’t have to feel like a black hole. With the right strategy and support, it becomes one of your most powerful tools for growth.
Here's how we can build your brand, together.
Online Hospitality Courses
Online Hospitality Courses
Online Hospitality Courses
Through bite-sized digital trainings and downloadable resources, gain the knowledge from a hospitality consultant to strengthen your online presence, implement effective marketing strategies for hotels, amplify word of mouth business, and boost revenue for small lodging businesses.
1:1 Coaching
Online Hospitality Courses
Online Hospitality Courses
As your hospitality consultant, we will conduct in-depth assessments to identify untapped opportunities. Together, we'll collaboratively build data-backed marketing strategies for hotels and small lodging businesses that are tailored to your property.
Bespoke Consulting
Online Hospitality Courses
Bespoke Consulting
Dive deep with a 2-day on-site evaluation by a hospitality consultant to assess your marketing strategies for hotels and operations. This will be followed by a comprehensive strategic plan outlining next steps together, and ongoing support tailored for small lodging businesses along the way.
Boost Your Business with Rachel Crater
Client Review
"I’ve always admired Rachel’s ability to think both strategically and analytically. She has an incredible talent for digging into complex data, finding what truly moves the needle, and helping teams focus on what matters most.
When it came time to plan for next year, I turned to her to help us build a roadmap for our four hotels. She reviewed all our internal and external feedback, spotted key patterns, and gave us clear, actionable recommendations that blended marketing and operations perfectly.
I’ve done similar exercises with AI in the past, but nothing came close to the clarity and impact of Rachel’s work. Her experience in hospitality and her sharp analytical eye made our strategy sessions more focused, productive, and effective than ever." Allie G.
Get in Touch
Ready to take your business to the next level? Contact us today to schedule a call with Rachel.