Fractional marketing leadership, providing mentorship and strategy for your small team.
Your Strategic Hospitality Marketing Partner.
Fractional marketing leadership, providing mentorship and strategy for your small team.
Hi, I'm Rachel
I’ve spent over two decades in nearly every corner of hospitality—taking reservations, cleaning rooms, managing resorts, and marketing unforgettable destinations. I know how overwhelming it can be to balance guest experience with marketing strategy.
That’s why I don’t do the marketing for you—I teach you and your team how to master it. My approach is hands-on, flexible, and built for small lodging businesses that want clarity without the chaos.
With my guidance, you’ll:
- Learn clear, actionable strategies across social, email, branding, and more.
- Gain confidence managing vendors and measuring what’s working.
- Replace guesswork with proven tactics that drive results.
Marketing doesn’t have to feel like a black hole. With the right strategy and support, it becomes one of your most powerful tools for growth.
Bringing Clarity to Hotel Marketing
The Problems I Help Solve
The Problems I Help Solve
The Problems I Help Solve
I help hotel owners and in-house teams untangle:
- Marketing activity that feels constant, but not effective
- Social, email, SEO, paid media, and website efforts operating in silos
- No clear plan for when to market based on seasonality and booking windows
- Junior marketers executing tasks without context or confidence
- Limited visibility into what’s working — or how marketing supports revenue
- Websites and content not structured for AI discovery, search, or the future
- A reactive, last-minute approach instead of intentional, full-funnel planning
What That Becomes For You
The Problems I Help Solve
The Problems I Help Solve
In place of uncertainty and overwhelm, I help teams build:
- Clear strategy tied to real business goals
- Full-funnel planning grounded in historical performance and guest behavior
- Calm, confident teams who understand why they’re doing the work
- Marketing that supports bookings months before guests arrive, not just at the last minute
- A scalable structure that grows with your portfolio and your team
How We Work, Together
Think of me as a partner — helping your team use modern tools, like AI and analytics to work smarter, stay consistent, and clearly understand what’s working.
I guide you, mentor your team, and provide the strategy, structure, and accountability that allows your in-house team to execute with confidence.
Packages & Add-Ons
What clients are saying,
"She reviewed all our internal and external feedback, spotted key patterns, and gave us clear, actionable recommendations that blended marketing and operations perfectly. Her experience in hospitality and her sharp analytical eye made our strategy sessions more focused, productive, and effective than ever."
Allie G.